DATE CREATED
APRIL 2021
Whitney & Sean jewelry is an online store that creates unique hand-made polymer clay jewelry, they wish to fulfill their customer's needs through the app and the website.
The goal of creating this app is to make the target audience stays buying the product, which they will be enjoy experiencing the functions of the app. For instance, they will be able to see what the new products are, search them by category, type some relevant words to find their expected jewelry. They can also join the reward program through the app and share their picture with the product to get posted on the "sharing moment" page if they want other people to see them.
This app will consist of an aesthetic color palette, readable type treatment, and fuse with those functional navigations.
ABOUT
TARGET AUDIENCE
Age 20-40 years old
Sex Female
Education Associate degree or higher
Occupation Any
Income $30,000 and higher
Location United States
Adobe Xd
Adobe Illustrator
Adobe Photoshop
TOOLS
Concept Development
UI / UX Design
Solving Technical Issues
Website Developer
MY ROLE
TIMELINE
Overall: 16+ weeks
Research: 2 weeks
Website Coding: 10+ weeks
Design: 8+ weeks
Testing: 2 weeks
COMPETITOR 1
Camellia Design
PROS
Enough navigations
Simple and easy to understand
Pictures are relevant
Website is responsive
CONS
Color palette needs adjustment
Typeface style needs adjustment
Some content is hard to read
COMPETITOR 2
Areen Creations
PROS
Enough navigations
Simple and easy to understand
Pictures are relevant
Website is responsive
Color Palette works well
Typeface styles work well
CONS
Content alignment needs adjustment
COMPETITOR 3
Clay and Rain
PROS
Enough navigations
Simple and easy to understand
Website is responsive
Color palette needs adjustment
Typeface style needs adjustment
Some content is hard to read
Pictures are not ralevent
CONS
USER RESEARCH
Understanding what our client's target market/audience is, identifying who uses the app and how they use it to purchase the product, also helped them to narrow down all the research into a specific goal for us and them to concentrate on for the app.
QUESTIONS
• Who are the users?
• What roles do they have in their company?
• What may be on their mind?
• What do their audience like?
• What group of age of their audience?
• Targeting Female/Male?
• What their audience may concern about?
• What is the color of the logo?
• What are their overall goals?
PERSONA DEVELOPMENT
We created two primary personas for the target market.
As two different group of age from 20-30 & 30-40
Physician Assistant
34 Years Old
AUDREY B.
"I'd like to experience functional navigations, because I can get frustrated if the buttons are not clickable, which will make me give up purchasing the product even I like it a lot, and I don't think the sharing moment function works for me, I'd just like to keep buying their jewelry without having frustrating technical issues on the app."
Fashion Designer
25 Years Old
DEVNA L.
"I'm also an Instagram influencer, so the sharing moment function on the app works really well to me, I'd like to see more photographs instead of reading lots of contents. Please make sure the payment process works well, I don't want to deal with that kind of technical issue, especially is something about my cards, I'm just sensitive about it"
EMPATHY MAP/USER JOURNEY MAP
We interviewed some people to get to know what their frustrations are and what can we improve on the app. Then we picked the ones that are shown more than two times to apply them on the empathy map and user journey map.
It’s annoying when processing my payment, it always takes too long to load the page.
The favorite button is so useful.
I don’t understand the sharing moment function.
It’s annoying they took out the items from my wish list after 2 days.
I want a reliable payment process.
Less content, more photographs would be better.
I Hope the app is easy to understand.
I care about the design of the app.
Impatient:
Pages for the payment process load too slow.
Confused:
How does the sharing moment work like?
Worried:
Don’t feel that safe when I put my card information.
Saving the products on their wish list.
Checking the items that are on promotion first.
USER GOAL
As a customer on Whitney & Sean jewelry app, I want to have a good experience of using the app, so I'd like to buy more products next time.
SITE MAP
After the site map iteration testing, we collected all the questions and answers from the interviewees. Then decided the best result of the site map below.
STYLE TILE
PROTOTYPE
AR FEATURE
Customers can easily look at the products in a 3D version through the app, which will make them feel like they are shopping at a real store.
